This page contains some early "un-advertisements" from Dr. Avorn's initial academic detailing studies, as published in The New England Journal of Medicine in 1983 and 1992. They are presented here to convey an idea of the academic detailing approach, but because of their age they should not be used as a guide to clinical decisionmaking.
     

Un-ad for "vasodilators" for peripheral vascular disease (NEJM 1983)

Un-ad for excessive antibiotic use (NEJM 1983)

Un-ad for "vasodilators" for senile dementia (NEJM 1983)

Un-ad for sleeping pills in the elderly (NEJM 1992)

Un-ad for anti-cholinergic antidepressants (NEJM 1992)

Un-ad for antipsychotic drugs in the elderly (NEJM 1992)

Un-ad for sedatives (NEJM 1992)

Un-ad for drugs that can mimic Parkinson's Disease (NEJM 1992)

Un-ad for drugs that can cause incontinence (NEJM 1992)